Chaubeypur, Varanasi - 221104, U.P. Mon - Sat, 10:00 AM to 6:00 PM
Incorporated under the Companies Act, 2013  ·  CIN U64920UP2026PTC251650

Small Loans.
Big Livelihoods.

Collateral-free micro credit of ₹10,000 to ₹2,00,000 for women entrepreneurs, small traders, dairy farmers and micro enterprises across the Varanasi region — with terms explained in plain language, before you sign.

6 Loan Products
₹2 Lakh Maximum Ticket Size
48 Hrs Decision Target
Women First Group & SHG lending
Collateral-Free Lending Written Sanction Letter Doorstep Collection Fair Practices Code No Hidden Charges Women-Focused Credit Collateral-Free Lending Written Sanction Letter Doorstep Collection Fair Practices Code

Micro Loans Built Around Real Livelihoods

Six focused products, each shaped around how the money is actually earned — a shop, a herd, a season, a skill.

Joint Liability Group (JLG) Loan

Collateral-free credit for groups of 5 to 10 women who guarantee each other, repaid in easy weekly or monthly instalments.

  • Loan Amount₹15,000 to ₹75,000
  • Tenure12 to 24 months
  • SecurityNil
Full details

Individual Micro Business Loan

For established micro-entrepreneurs who need a larger single ticket to expand a shop, add machinery or buy inventory in bulk.

  • Loan Amount₹50,000 to ₹2,00,000
  • Tenure12 to 36 months
  • SecurityNil
Full details

Dairy & Livestock Loan

Purchase of milch cattle, goats or poultry stock, along with shed repair and feed, with repayment aligned to your milk collection cycle.

  • Loan Amount₹25,000 to ₹1,50,000
  • Tenure18 to 36 months
  • SecurityNil
Full details

Agri-Allied Activity Loan

Working capital for farm-linked livelihoods such as seeds, irrigation, vegetable vending, agri-input trading and post-harvest handling.

  • Loan Amount₹20,000 to ₹1,00,000
  • Tenure12 to 24 months
  • SecurityNil
Full details

Women SHG Livelihood Loan

Entry-level credit for members of mature Self Help Groups, designed for first-time borrowers who are building a formal credit history.

  • Loan Amount₹10,000 to ₹50,000
  • Tenure12 to 18 months
  • SecurityNil
Full details

Home Improvement & Sanitation Loan

Small-ticket finance for a pucca roof, a toilet, a water connection, wiring or an extra room - the repairs that quietly change daily life.

  • Loan Amount₹25,000 to ₹1,25,000
  • Tenure18 to 36 months
  • SecurityNil
Full details

Know Your Monthly Instalment

Move the sliders to see exactly what a loan will cost you every month, and in total.

Loan Amount ₹50,000
₹10,000₹2,00,000
Interest Rate (reducing balance) 23.00% p.a.
18%28%
Repayment Tenure 24 months
6 months36 months

Indicative figures only. Your actual rate and instalment are set out in your sanction letter.

Your Monthly EMI
₹0

payable every month for the chosen tenure

  • Principal amount₹0
  • Total interest₹0
  • Total repayment₹0
Apply With These Figures
2026 Incorporated at Varanasi, Uttar Pradesh

Credit That Respects Your Time and Dignity

We are a Varanasi-based microfinance company set up to serve households that formal lenders usually walk past — the vegetable seller, the tailor, the dairy owner, the woman running a shop from her front room. Our model is simple: small tickets, honest pricing, and a field team that comes to you.

Everything in Writing

Rate, fees, EMI and total repayment are handed to you in a sanction letter and loan card before a rupee moves.

No Collateral, No Broker

No land, gold or property is pledged, and no agent fee is payable to anyone. Deal only with our identified staff.

Repayment That Fits Your Cash Flow

Weekly, fortnightly or monthly instalments, aligned to how your trade actually earns.

Read Our Full Story
48 Hours Decision target after complete KYC
Nil Collateral On every microfinance product
Full Disclosure Every charge stated upfront in writing
30 Days Grievance resolution commitment

From Application to Disbursement

Four steps, no running around. Our field officer handles the paperwork with you.

1
Apply

Fill the online form, call us, or speak to our field officer at your group meeting.

2
KYC & Verification

Submit Aadhaar, PAN and address proof. Our officer visits your home or place of trade.

3
Sanction Letter

We hand you the approved amount, rate, tenure, EMI and all charges in writing.

4
Disbursement

Funds are credited to your bank account and your loan card is issued the same day.

How We Conduct Ourselves

Commitments we hold our own staff to, drawn from our Fair Practices Code.

Explained in Your Language

Loan terms are explained in Hindi or Bhojpuri, out loud, before signature — not buried in a form you cannot read.

Dignified Recovery

Collection happens at decent hours, at your usual place, with courtesy. Coercion, abuse and public shaming are grounds for dismissal.

Never an Advance Fee

No processing fee is ever collected in cash by an individual, and no charge is payable before sanction. Report anyone who asks.

Your Data Stays Yours

KYC documents are used only for credit appraisal and statutory reporting, never sold or shared for marketing.

Responsible Lending

We assess household cash flow and existing debt so that your total obligation stays within what you can actually repay.

A Real Person to Call

One number, answered during business hours, for questions, complaints and repayment difficulty alike.

Ready to Grow Your Livelihood?

Start your application online in three minutes, or call +91 88960 90940 and we will call you back.

Answers Before You Apply

Who can apply for a loan?

Any resident Indian aged between 21 and 58 years with a regular income-generating activity in our operational area in and around Varanasi, Uttar Pradesh. For group loans you must be part of a Joint Liability Group of 5 to 10 members who know each other well.

Do I need to give any security or collateral?

No. Our microfinance loans are collateral-free. For group loans the mutual guarantee of your group members serves in place of security. We never ask you to pledge land, gold or property for a micro loan.

How long does approval take?

Once your KYC documents are complete and field verification is done, we aim to communicate a decision within 48 working hours. Disbursement usually follows within 2 to 3 working days of sanction.

How is interest calculated?

Interest is charged on a reducing balance basis, which means you pay interest only on the principal still outstanding. The exact rate applicable to you is stated in your sanction letter and loan card before any amount is disbursed.

What charges apply apart from interest?

A one-time processing fee with applicable GST, plus the actual premium if you choose credit-linked insurance. Every charge is disclosed in writing in your sanction letter. There is no hidden fee, and we never ask for cash payments to an individual staff member.